June 20, 2016

Think Outside of the Box: 5 Tips for Branding Your Company

There’s no secret formula for branding that works 100% of the time for every single company. If there was, everyone would be following it and creating a unique brand would be a piece of cake! Unfortunately, branding isn’t as simple as 1-2-3. But with an out-of-the-box approach and meticulous research, you can put yourself ahead of your competition. Below are some ideas to point you in the right direction: Do Your Research. Pretend you know absolutely nothing about the industry and research, research, research. Find out everything you can: get to know your competition, investigate the market you are targeting […]
May 5, 2016

Social Entrepreneur or Economic Entrepreneur?

Innovation is the core aspect of any enterprise. Innovation results from a search for a solution to an existing problem, a pain, or an improvement over status quo. An enterprise gathers and deploys all the resources needed to apply the innovative idea to create value. An enterprise that generates economic (or monetary value) is what we think of as a “corporation” in a normal sense of that word. Wealth creation through innovation is the main objective of a corporate entity. On the other hand, the objective of a social enterprise is to create social value, that in turn creates social […]
March 3, 2016

When ‘ideas worth spreading’ was no longer enough…

… we developed InnovatorsOC to bring action to those ideas. In 2011, along with a group of dedicated volunteers, we produced the inaugural TEDxOrangeCoast program entitled Innovation Without Borders. The goal was to offer a unique platform to inspire, connect and start a conversation among the best and brightest. We welcomed over 1,500 guests to the one-day event. This initial success confirmed the need for bringing people together to innovate and break boundaries in our Orange County communities. We quickly realized that sharing powerful ideas was not enough, to drive true change we needed to make these ideas actionable. Producing TEDxOrangeCoast (TEDxOC) events was […]